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Introducing Ulrich Fricke, Head of the DACH Hub

memoQ
memoQ - 30/04/2025

2 minute read

Continuing our Sales Hubs introduction series, we interviewed Ulrich Fricke, Head of the DACH hub at memoQ, who spoke about his goals for the hub, what drew him to memoQ, his passions outside of work, and more.

When and why did you join memoQ?

I joined memoQ at the end of 2018. It was a recommendation from a friend who also worked for memoQ in the sales team some time before. I was available and looking for a new career opportunity.

What does your current position entail?

As head of the DACH hub, I motivate, monitor, and lead a small team of people. In addition to this, I hunt leads, RFPs, and Tenders, organize demos and follow-up meetings during trials, and discuss legal topics. Finally, I negotiate the commercial offering with procurement departments once a new client is won.

What is your vision for the DACH Hub?

My vision for the DACH + hub is making memoQ the first TMS choice for enterprises, language service providers, governmental and non-governmental entities, and also anyone else using other TMSs. My vision is also to make the AI-based memoQ solutions (memoQ AGT and globalese by memoQ) the first choice as well.

What do you like most about the translation industry?

I have a 25-year background in the pharmaceutical sales industry. Comparing these two, the translation industry is much smaller. But, it is like family. Events like TEKOM are like family gatherings. Everyone knows everybody. People are very supportive, open-minded, and interested. They are experts in communicating.

How would you describe the memoQ team?

The memoQ team is the most supportive team I have ever had the pleasure to work with. They are driven by the wish to find and offer the best solution for the customers and leads. It is a very diverse team with surprising and unexpected backgrounds.

What has been your greatest achievement so far at memoQ?

A few years ago, I initiated and established separate, quarterly round table events for enterprises and consultants. Those were highly accepted by the attendees and created a lot of value not only for them but also for memoQ.

What are your hobbies?

I love to travel to different countries, and I play a lot of sports. But my passion is year-round scuba diving.

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