Is it a snake? Is it a donut? It’s memoQ's new logo.
We have introduced a new emblem and logo. The new brand identity is a consistent set of design elements that helps connect memoQ to existing and new audiences.
memoQ has always offerred unparalleled and networked technology solutions to the translation industry. With this in mind, we were looking ahead and wanted to establish a solid, new visual base for our products and communication touchpoints so that they can build up a consistent design environment. We have developed a new visual brand identity with a digital-first approach, aiming at applications, content-heavy interfaces, high-resolution screens, as well as mobile devices.
Above all, we wanted to make communication consistent and build upon the most cherished attributes of the brand: cooperative, innovative, intellectual and technical.
The development of the new visual identity started with the core notions of translation and cooperation and ultimately decided to retain the emblematic ‘Q’.
So is it a cute snake? A delicious donut? It’s the new ‘Q’ – a bold visual emblem, the essence of our new brand identity.
Our new logo:
The distinctive orange color in the branding has also been retained from the previous identity, but further primary and secondary colors have been introduced for variability and flexibility. Say hello to Tangelo, Martinique, and Cinnabar!
We have carefully handled this change to make sure that the new brand visual will work on different platforms: print, digital, UI design, event and so on. The memoQ Trend Report was where the new logo first made a sneak preview debut, but you can also check a wide variety of examples in our latest corporate brochure.
The memoQ Trend Report was where the new logo first made a sneak preview debut, but you can also check a wide variety of examples in our latest corporate brochure.
You can also have an overview of what memoQ offers for translators, for translation companies, how you can make your translation business more successful. And not to forget about our offering for the gaming and life sciences industry needs!
Do you need advanced support for optimizing your unique business needs? Professional Services is an excellent choice for you!
